Founded in 1912, the association’s identity is anchored by a Futura wordmark. Designed by Paul Renner, Futura reinterprets classical letterforms through strict geometric logic, earning its reputation as “the typeface of our time.” It embodies a dialogue between historical foundations and the optimism of machine-age modernity.
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For the Day of Engineering, The Future by Klim Type Foundry extends this typographic lineage. By reviving radical alternates from early Futura designs, forms once abandoned due to technical limitations, the typeface bridges historical experimentation and contemporary technology. Reintroduced and refined, these alternates feel strikingly contemporary, making the typeface a natural fit for an event centered on innovation.
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At the heart of the visual system is The Cube, the conference’s annual award. Designed by Adrian Freyr Rodrigues and Narfi Þorsteinsson, the mathematically complex form is deconstructed through motion and shifting viewpoints, to highlight structure, abstraction, and the beauty of engineered complexity.

© Ingi Kristján 2026 | ingi@ingikristjan.is