Grandalandi is a visual identity for a traditional Icelandic alcohol, produced in accordance with alchemical prescription. The art of distillation is an alchemical invention, dating back to 2000 years BC. Alchemists regarded fermentation and distillation as a sacred process: A metaphor for the transformation of the human spirit. In those days, purified alcohol was known as Aqua Vitae; the Elixir of Life. The fermentation and distillation processes were divided into stages that had ambiguous and complicated symbolic worth and the process itself was regarded as Magnum Opus; The Great Work, where the outcome was perfect harmony between soul, spirit and body.Grandalandi is distilled and bottled when the moon is full. This is homemade moonshine — each and every bottle is different; hence the stamping system for no. of distillations, filtration, capping date, bottle no. and quantity for each bottle.
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